Pick a business and a search.
Choose any business and the words a customer would type into Google, like "dentist". Falloff lays out checkpoints in rings around it, from a few minutes away to about an hour's drive.
See where your business shows up on Google Maps, and where it stops.
Google shows different businesses depending on where the searcher is standing. Falloff checks a search from many locations and maps how far yours gets seen.
- The center is the business.
- Each ring out is farther away.
- Filled means Google showed it to a searcher there.
How it works
It runs that Google Maps search from every checkpoint.
At each spot it records the list of businesses Google returns, in order, as a searcher at that spot would get them. If a spot can't be checked, it is marked as unread. It is never counted as a miss.
You see where Google shows the business, and where it stops.
Filled areas are where the business appeared. The dashed line is its reach: the farthest distance where it still shows up at half the checkpoints or more. Beyond that line, Google is showing searchers someone else.
What people do with the answer.
- Put effort where you're invisible.
- Once you can see the line where Google stops showing you, ads, listing updates and review work can go to the areas beyond it, and not to the blocks where you already win.
- Show a before and an after.
- Scan, do the work, scan again. Falloff compares two scans checkpoint by checkpoint, so a client sees what changed and where.
- Watch the competition.
- Every scan maps the businesses Google ranks above you and how far each one reaches, so you know who you are actually up against and where.
- Publish research safely.
- One command withholds every business name while keeping places, dates and measurements, so findings can be shared without exposing anyone.
Start with a quick read. Add detail when you need it.
Eighty checkpoints is enough to see the shape of a business's reach. The same method works at 500 or 2,000 checkpoints, or more, for a street-by-street picture. There is no upper limit.
These three diagrams show checkpoint layouts only, drawn live by Falloff for the same area.
Numbers you can check.
Map ranking reports are easy to fudge. Falloff is built so every figure can be traced back and checked again.
Every number shows its total.
You see how many locations it is out of, never a bare percentage that hides how much was measured.
FoundNot foundUnread
A failed check is never a miss.
A location that could not be read is reported on its own and left out of the math, so gaps can't move a score.
Observed
Results are dated, never "live".
Each scan records when it was taken and the exact settings used, so two scans can be compared fairly.
A built-in audit rechecks the math.
One command recomputes every figure from the raw results and flags anything that does not add up.
Try it on a business you know.
Falloff is free and open source. It runs from the command line and needs Node 20 or newer.